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Packaging DESIGN

Packaging Design is key to build brand recognition

Whether your goal is to create packaging with stand-out shelf appeal, provide your customer with simple, digestible information, or redesign existing packaging, our experts are on-hand to help. We conduct thorough competitor research and consider format and finishing to ensure your packaging amplifies your brand and ultimately, helps you sell more.

“Packaging can be theater, it can create a story.”


Packaging tells stories.
Stories sell products.

You want your packaging to stand out and be a key driver of sales. But you think the design process can be too subjective to tell your story?

That's why Only Loading agency leads with our consumer first approach whereby packaging is co-created with shoppers & insights to better connect your brand story and assure stronger sales.

Custom Package Design

Make your brand memorable through unique and ownable packaging.

Well-designed, meaningful packages attract consumers. After all, packaging is often the consumer’s only tangible, physical interaction with your brand. 

We focus on the three main factors relevant to attracting consumers:

  • Catch Attention

  • Connect Message

  • Clearly Communicate


Memorable Packaging

We understand that structure is as critical as graphic design, as it provides functionality that protects and delights when properly executed. When structure and design are artfully balanced, magic happens for your brand in-store.

Both form and function

The packaging idea should begin and build around the consumer. What drives the consumer’s behavior that would appeal to the brand and product? We make sure that our custom packaging designs provides your consumers with convenience in opening, closing, reuse, recycling, and more.


Only Loading is a full-service creative agency based in Brussels - working for worldwide clients.

We are available for taking on new work and we’ll be glad to listen your ideas.

Tel: +32 493 36 32 37

Chaussée de Waterloo , 486

1050 Ixelles, Belgium

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